Santiago Ramos muses about the use of “hope” in a Pepsi ad in his post titled “No Logo” at The IMAGE Blog:
I can’t quite pin down why I can’t stand Pepsi’s new “Refresh Everything” ad campaign, which makes commercial use of the nation’s bad luck and blue mood by making happy, colorful signs with positive words on them. Every morning, I walk past buses with “JOY,” “TOGETHER,” and, most annoyingly, “OPTIMISMMM” emblazoned on their sides, like giant metal cows branded by a giant valley girl.
Alan Noble (Co-Founder/Editor) is a graduate student at Baylor University pursuing his Ph.D. in Contemporary American Literature. To feed himself and his wife, he teaches Freshman Composition at the university. In 2006, he graduated from Cal. State Bakersfield with a Master’s degree in English. In addition to studying, teaching, and writing, Alan enjoys watching college basketball (Go Bears!) and NBA games with his wife and daughter, and loves Star Wars. While not particularly good at making art of any kind, Alan has an intense interest in the arts and culture and how believers ought to interact with them to the glory of God and edification of others. Alan lives in Waco, Texas with his Math-loving wife, owl-loving daughter, and their no-longer-able-to-skateboard-because-of-an-injury English Bulldog, Gertrude.
Email: noble.noneuclidean [at] gmail [dot] com
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