Wednesday is the New Friday
by Bill Reichart
9 August 2008
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Wednesday is the New Friday. Because the battle for box-office supremacy is so fierce, movies are increasingly being released on Wednesday as opposed to Friday, allowing for an additional two days to count in a film’s opening “weekend.” That includes both of this week’s big openers, Pineapple Express and Sisterhood of the Traveling Pants 2.
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