Wednesday is the New Friday. Because the battle for box-office supremacy is so fierce, movies are increasingly being released on Wednesday as opposed to Friday, allowing for an additional two days to count in a film’s opening “weekend.” That includes both of this week’s big openers, Pineapple Express and Sisterhood of the Traveling Pants 2.
Wednesday is the New Friday
– August 9, 2008
Wednesday is the New Friday. Because the battle for box-office supremacy is so fierce, movies are increasingly being released on Wednesday as opposed to Friday, allowing for an additional two days to count in a film’s opening “weekend.” That includes both of this week’s big...
About the Author
Bill Reichart is a husband, daddy of two daughters and a pastor at Big Creek Church (pca) in North Atlanta. Bill received his Masters of Divinity from Reformed Theological Seminary in Orlando. Before pastoring a church, he worked with college students in the northeast for over 16 years. He really enjoys movies, science fiction/fantasy writing (yes he’s been to a Star-Trek convention!), the Simpsons and theology books - not necessarily in that order. He has always been fascinated with the intersection of culture and his faith. 
